Social Marketing examines the adaptation and adoption of commercial marketing principles and practice into the field of social change marketing. Specific topics include examining the contemporary issues in the social marketing sector including the development of unique social marketing models for changing attitudes and behaviours, as well as the use of commercial marketing to deliver goods, ideas, and service products for social marketing outcomes.
Course convener and lecturer: Dr Stephen Dann
Location: Rm 1070, Crisp Building
- E-mail: Stephen.email@example.com
- Phone: 0261254516