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The Australian National University

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Social Marketing examines the adaptation and adoption of commercial marketing principles and practice into the field of social change marketing. Specific topics include examining the contemporary issues in the social marketing sector including the development of unique social marketing models for changing attitudes and behaviours, as well as the use of commercial marketing to deliver goods, ideas, and service products for social marketing outcomes.

Learning-Outcomes-ALL

Upon successful completion of the requirements for this course, students will be able to:

  • apply the principles of commercial marketing to social change;
  • adapt, adopt and implement marketing for social change to present solutions for social problems to the market; and,
  • understand the limits of marketing as a mechanism for social change

Key Sites

Course Outline | Wattle Site | Twitter | Instagram | Consultations

Want to know more? mktg3024@anu.edu.au

  • Upon successful completion of the requirements for this course, students will be able to:
    1. apply the principles of commercial marketing to social change;
    2. adapt, adopt and implement marketing for social change to present solutions for social problems to the market; and,
    3. understand the limits of marketing as a mechanism for social change

Social Marketing examines the adaptation and adoption of commercial marketing principles and practice into the field of social change marketing.  Specific topics include examining the contemporary issues in the social marketing sector including the development of unique social marketing models for changing attitudes and behaviours, as well as the use of commercial marketing to deliver goods, ideas, and service products for social marketing outcomes.

Course convener and lecturer: Dr Stephen Dann

Location: Rm 1070, Crisp Building

  • E-mail: Stephen.dann@anu.edu.au
  • @mktg3024
  • Phone: 0261254516

Consultation time by appointment

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Updated:  24 July 2016/ Responsible Officer:  / Page Contact: