MKTG3024/MKTG7024

If you do want to continue being part of social marketing now the subject is over, there’s four points/places and ideas to consider

• Joining the Australian Association of Social Marketing – http://aasm.org.au/ *
• Joining the International Social Marketing group http://i-socialmarketing.org/
• subscribing to the Georgetown social marketing mailing list (and be ready to lurk, and watch, and learn. This is Andreasen’s mailing list, and it’s the home ground of several notorious senior social marketers (Andreasen, Lee, Rothschild, Newton-Ward, Lefebrve, Dann) can be found lurking, posting, commenting and battling each other at times.**
• Join the Canberra chapter of the AMI, and get involved in the Government SIG.

* Disclaimer: I was a foundation board member for the AASM and their first webmaster. I am not currently a member, and derive no financial benefits from recruiting new members. I won’t be a member until they stop threatening to make me update the website.

** I am a member, and a notorious one at that.  I mean, seriously, that list is how I earned my global standing as a social marketer. That, and that time I published an article based on an argument on the mailing list

I asked for references.  You delivered. (Well, some of you. Those that did, did it well). I have honestly never been more proud of a cohort of students.   This has been a fun exam to mark, and I’m enjoying the answers.

Props to those of you who left notes, backchatted or ran meta-commentary on the exam in your answer booklet – including the ones who left me snarky notes and sarcastic comments (and yes, I grin, but really, you neither gain nor lose points against the exam criteria. You just get my respect for being dumb brave enough to backchat the person marking your grades. I mean, that’s my kind of style)

I guess the question I have now (if any of you are still out there, reading this blog), with a few days away from the exam, how do feel about the questions, what was required of you, and using references in the exam conditions?

Last chance to ask session will be Thursday afternoon.  You seem pretty confident and chilled about it all, so I’m good with the way things are running in preparation.

The Weibe paper is the Five Factors paper. I can never seem to get the year right, so I’ll take 1956 or 1951-1952 as an answer.

Any other questions or are we right for the exam day?

Comrades!

In preparing you for the the People’s Glorious Final Assessment Task (aka the exam), I recommend the following items for your consideration

1) Section A. It’s worth 20%, and it’s a quote question.  The points allocation will be divided roughly as follows

• Answers the question by addressing the quote: 10% (the quote ends in a question mark. You know what to do)
• Answers the question through following the instructions: 40%
• Quality of the argument: 20%*
• Use of marketing (social/commercial): 20%*
• Use of the required example: 10%

*In case you need a hint, this would be an amazingly cool place to use citations and reference to theory. #justsaying

2) Section B. It’s worth 20% and there’s FOUR, (4) questions now.  Okay, I know, I know, I changed the rules but trust me when I say I couldn’t honestly pick between the last two questions so I gave you both to play with (More toys is better than less toys, right?). Basically, what this does to the exam is increase your flexibility, and decrease the cross-student competition framework. You now have more choices to work with, and the last two questions come from the in-class feedback session.  So as a fair trade between asking more of you in terms of choice, I figured I’d let you preload on some targeted guidance.

Specific things to revise (by question number)

1. Your definitions of social marketing. Going to definitely want it here. 
2. Social good. (not goods, but the general concept of social good).
3. Financial price in social marketing (Yes, I know I spent a bit of time on non-financial price, but this is why I’m warning you to brush up on financial as well). Ethics also get a run, as does some commercial marketing theory.
4. Wiebe (1956). Commercial marketing theory. Social Marketing theory.  (Believe me when you see this one, you’ll know why I extended the exam to get a chance to put it into the paper.)

General themes to consider

• Social versus commercial marketing. 
• Adaptation versus outright adoption of techniques
• Social good.
• What it is to do social marketing, and what sets social marketing apart as a method of social change.
• Oh, most of the semester.  I mean, it is an exam after all
• Your assignments.  Remember these were the training grounds to bring you into the playoffs exam. The style of question in the exam is essay (consider tutorial style essay questions from other subjects) where you’re applying theory – the thing is, you’ve had pratice at actually using the theories in the development of paper 1 and paper 2, so now you’re being asked to discus their use.  So if call for an example, you know where to look for content, right?

Remember, the aim of the exam is give you an opportunity to showcase your skills. Go in, show off, bank the points and go for the prize money. It’s about having some fun, putting forward your views with some evidence, and making a really interesting answer out of the opportunity presented in the question. 

So go be awesome.